Does Your Website Have Authority?
Website Authority is a pretty simple concept, despite the fact that so many SEO “experts” differ on their opinions on how to build an authoritative website. A few examples of Authority Websites include seomoz.org and webmd.com. Though these websites cover entirely different topics, they have a few things in common. First, they both have hundreds or thousands of pages of text content, videos, how-to articles, news articles, and white pages. More importantly, they are both constantly updated with brand new informational content.
If you want to build a website with Website Authority, you have to dedicate yourself to updating the website consistently with high quality content. Regardless of your industry, the goal is the same:position yourself of your company as an expert in your field. As the collection of articles, videos, blog posts, and how-to guides grows, so will the authority of your website.
Creating an authoritative website is a massive undertaking but it comes with a few powerful benefits, including:
- Naturally occurring inbound links – from website visitors using your information to add credibility to their own content
- Improved Brand Recognition
- Rank higher in the search engines with less direct SEO